The Business Model

The business model is based on selling cruise ticket as the base revenue making option. 15% of the revenue is considered from additional sales (liquor, spa, shore excursions, casino, etc.). This additional sale is also known as OBDR or On-Board Revenue.   The basic business model is to consolidate selling in each country through a GSA.   

• A GSA will be the General Sales Agent, who will operate in a particular region or country.   
• Every sale done in any country will be credited to the account of the GSA. The sales may be B2B or B2C. All sales will have to be conducted on the reservation platform.  
• The GSA will get an override on each sale irrespective of the sales channel.  
• The GSA will also represent the company in that region or country and handle sales & training.  
• There may be additional PSA (Passenger Sales Agents) appointed by a GSA in a particular region or country. These can be B2B operators or wholesalers.  

The overall reservation system will have the following layers: 

• Level 1: The company admin: controlled by key core team members. 
• Level 2: Company admin level 2: controlled by key team members of the company. 
• Level 3: The GSA level and the level for the call centre: 
•     Allow creation of login under the primary GSA login. 
•     Be able to identify a login based on IP address and allocate the same to the GSA.
•     Allow MIS in terms of bookings, money flow and information to the subset customers.   
• Level 4: B2B operators and Wholesalers:  
•     Ability to allocate cabins to various agents and create sub agents. 
•     Allow MIS in terms of bookings, money flow and information to the subset customers.
•     Also allow credit and commission control to the subset of agents.    
• Level 5: Travel Agents & Direct Customers: 
•     Travel agent login will be granted post a small verification process, and they will be entitled to a commission or discount on the booking amount, before taxes.     

The money flow & business:   

• The Travel Agent: He will always be on a discount model, instead of a commission model.   
• There will also be a provision for him to pay a deposit which will be reflected in his wallet, and all reservations will be deducted against the same.   
• He will also have provision for sending any booking payment link out to the customer, to get the customer to pay directly. In such cases, he will be able to manipulate the payment amount to a minimum of his NET payment, and to a maximum of the overall booking amount. All the additional money collected will be credited back to his wallet.   
• There will be a loyalty program specifically for the travel agents, which will be in addition to the loyalty program for the customers. This loyalty program can be used for payment of cruises or taking FAM cruises or upgrades for the passengers.  o There will also be a commission for all add-on sales which hare conducted by the travel agent. No commission will be paid for any purchases done by the customer directly on board.   
• The customer: Will have a great loyalty program to bring him back. The login will have complete detailing of all past, present & future transactions. 

 In addition to the main product and the related add-ons, Majestic Cruises will also offer ancillary services like airline ticketing, hotel reservations and transfer, which a guest can use to book a complete holiday. These services will be outsourced from a selection of partners.