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Indian Market:
There is a very large number of affluent domestic tourist, who undertake 3 or more trips in a year.
- A weekend getaway is the most popular, conducted 4 or 5 times a year, and usually involves 5-12 hours of one-way drive, a stay in a 3-star to 5-star hotel and no activity but all meals included. Another trip would be a short break to places like Goa for 3-5 nights and include a flight with characteristics of a weekend getaway. An annual or bi-annual holiday trip is a longer trip for 5-10 nights to places like Kerala or Rajasthan, and it involves a lot of travel from one city to another, frequent check-in and check-out of the hotels, and meals at whatever restaurant is available on the route.
- A cruise will beat all these holidays in every element, and eventually costs.
- The people who travel also hold a passport, and often the cost of travel to the destination(s) is far more than the cost of the actual holiday. People enjoy Duty Free shopping, a new destination attractions and various unique activities on such a trip, although there is a budget limitation for these destinations and they are often repeated.
- A cruise is a very good alternative to these trips, and offers far more value for money.
- The inbound tourists come here to enjoy the Indian Hospitality, culture, and cuisine. They will now have the option for a cruise as well which offers all of this, plus a trip to some of the exotic locations which are heard of but inaccessible by land.
- For the corporate companies, coming on board a cruise will be completely hassle free, as once on board, you have no coordination left for anything. Everything is meticulously handled, all meals and stay are at the same place and conferencing facilities are a-plenty. A lot of entertainment is available through the day and night.
Sri Lanka: Luxury or premium tourists arriving in Sri Lanka will have an option of traveling to these gems by land, spending a lot of time and effort on road travel itself, or take a cruise and visit all these beautiful destinations while in the comfort of a premium cruise line. There is also accessibility to Maldives for these tourists.
Other Markets: There is a great aspiration for cruising and for discovery of new destinations while cruising. The affordable luxury with all the elegance and fun, will make this a successful business and people will throng to the Cruise. People who come to Dubai so often twill relish a time to stay on a cruise for some time to break the monotony. People from all over the Middle East will be provided world class entertainment and casino, amidst a world class product with great facilities. International events will be targeted from across the globe, which will yield result in 12 to 18 months. These events bring in a lot of people from all corners of the world and will help build a strong brand.
