SWOT Analysis

The strategy of the company is delivering a strong customer value proposition in a niche market. We are looking at growing the market, while cannibalizing on the existing other product markets. 

Our marketing infrastructure will be created to advance reach to the pin-pointed customer segments. Enough spends have been allocated to implement a strong and robust marketing plan, while building strong IP. We intend to use all forms of digital channels available, backed up with ATL, TTL and BTL marketing to supplement the efforts. 

A lot of large marketing companies have already made a pitch. We intend to fine tune the pitch to our requirements, once we start, to get the best value for every dollar spent on marketing efforts.   

SWOT Analysis The SWOT Analysis provides us with an excellent opportunity to examine and evaluate the internal strengths and weaknesses of Majestic Cruises. It also allows us to focus on external opportunities presented by the business environment, as well as view potential threats.   

Strengths: 

• Location 
• Exceptionally experienced and dedicated team
• Strong business plan built after intensive research 
• Strong and nascent market   
• Excellent experience in & knowledge of these markets and this business 
• High use of technology 
• Ability to alter offerings very quickly. 

Weaknesses: 

• Major fluctuation in the cost of provisions over time. 
• Start-up challenges. 
• Lower lead time to bring a large project to light.  

Opportunities:  

• Fast growing tourism sector in the primary market of India. 
• Lack of competition - First mover advantage.
• Building a cruise category and setting benchmarks.
• Casino operations - highly aspirational in India, GCC & SEA.  
• 7,000 kms of coastline with multiple ports in India; vicinity of exotic locales. 
• Affordable luxury segment, which is missing.  
• Lower age group of travelers (35-55) - providing high repeat business. 
• Lower cost of business entry given the current business & economic environment.  

Threats: 

• Slower economic recovery process than anticipated.
• Government taxation policies in the future.
• Force Majeure events.