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Majestic cruises will maintain a strategy where the target will always be the end-user.
We realize the direct consumer will not book with us directly in the initial stages, however, there is no better way to control the business than drive this customer to their travel agent, where they demand for this cruise vacation.
- This marketing will be led by an education series in conjunction with showcase of the facilities, entertainment, cuisine, and locations.
- The travel agent marketing will be led by education series and will also showcase the ease of the cruise, their non-requirement once the customer is on board, the technology to make their life easy and the amount of money they can make.
- The corporate marketing will be all around everything that they require for various requirements like a conference, dealer meet, in-house meets, etc. and how a cruise fulfills everything with ease, and without any hassle. Eventually a cruise comes out to be a cheaper version of the overall spend done.
- For the mature markets, the stress will be on the quality of the product, the differentiation created versus other options and FOMO.
- The education series will be on 2 angles. The first and foremost is on what a cruise vacation is all about. The second will be targeting all other forms of vacation versus a cruise vacation and how this turns out to be superior.
- In the various world markets, we will solicit the existing cruising communities and showcase a very different product, appealing to everything that was missing in what they have experienced so far. The focus will be on a lot of entertainment, a plethora of facilities, a factor of uniques, which they have not seen and the promise of the ever-shining Indian Hospitality.
