Sales Strategy

We recognize that these markets are price and service sensitive. Being a new entity, we recognize that we will need to prove our company’s worth to the target segments, in order to earn respect and repeat clients. Our sales strategy will be a push strategy through aggressive marketing, driving customers to the travel agents.   

We will focus on the ticket sales, which showcasing every other product. Post the sales of the ticket, we will solicit other offerings on a pre-packaged basis at attractive prices before the cruise, by highlighting the price differential and / or availability issues.  

The analytics tools will drive the call centers to push for conversion for every query, basis real time calling and offerings. There are other multiple strategies planned to ensure a great content generated by the users. For example, every tweet done by a customer, where they tag our company, will grant them one loyalty point. They will be able to tag their uploaded videos to our channel and we will grant them loyalty points basis the video. Future cruise sales will be done on the ship while they are sailing. Our AI/ML infused chat bots will be able to help people convert by offering the right product and price.   

Consistent and customer centric approach will be driven by ensuring strong policies and provisions known to every team member. Every team member will be empowered to deal with customers and every customer complaint will have a limited time frame to be dealt with effectively.   

Lastly, a lot of digital tools will be created for supplementing sales. Cruise vouchers of value and destination are very effective for people to give out as gifts and for corporate houses to reward their dealers and employees without enforcing a particular date. These vouchers will be transferable, and people will have options to upgrade by paying direct. Premium corporate houses will get more benefits when purchasing such vouchers.  

Sales is not just about talking to the customer and convincing him to buy. We will approach sales with a lot of technology back up and smart ideas to ensure a lean team can have a large coverage area and they are effective in their approach to the market. A variety of back-up tools will ensure good sales.